I have been managing and developing social media accounts for clients since 2013. Here are a few of my most successful initiatives:
Library vs. Library “War” (Twitter)
As seen on:
- NHL on NBC Sports
- Sportsnet
- The Bar Down
- CBC Manitoba
- Las Vegas Review-Journal
- KTNV Channel 13 Action News
- Fox 5 Las Vegas
Newspaper archive activation (Twitter and Instagram Stories)
To promote awareness and usage of our historical archive of the Las Vegas Review-Journal, I offered to send each user who replied the front page of the newspaper on that day. I received more than 150 replies across platforms.
Cardchella
These days, libraries offer much more than books! To illustrate that, I designed this “Cardchella” Coachella parody poster, replacing band names with Library District services.
Vegas Snow activation (Twitter)
“It never snows in Vegas!” But it did on February 21, 2019. To contribute to the trending #VegasSnow conversation, I solicited requests of snow pictures and replied with a book cover that closely resembles their photo.
Jeopardy! Star James Holzhauer Shares His Favorite Study Books from the Library
I arranged for Jeopardy! champion James Holzhauer to share a reading list of his favorite children’s books in the Library District catalog. The post that I wrote was one of the most visited pages on our website that month.
As seen on:
- CNBC
- Yahoo Finance
- Nerdist
- Patch
- Condé Nast Library
- School Library Journal
- Deseret News
- Perspectives on Reading
Bark-André Furry gets a library card
I arranged for influencer Bark-Andre Furry to visit the library for a photo shoot and to share his favorite books in the catalog. This promotion increased our Twitter engagement by 56%.
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